The Expert's Product Studio

Stop Creating Content. Start Harvesting Revenue.

Your podcasts, books, courses, and consulting IP are worth more than you're getting from them. We turn your archive into a product line your audience will buy. In weeks, not months.

Without ghostwriters. Without starting from scratch. Without sounding like ChatGPT.

63 Products Built$15M+ Generated15-Year Track Record

7 days · $1,500 · Your product roadmap, delivered.

Apply for a Sprint

Your Best Content Is Earning You Nothing

You've spent years building a body of work. Podcasts. Books. Courses. Consulting frameworks. Keynotes. Coaching calls. Interviews.

And most of it sits in an archive. Earning nothing.

The Expert Trap

You're still the bottleneck. Every product, every deliverable, every client interaction requires you to sit down, start from scratch, and do it again. Manually. Every time.

What if you had a product line you built once and it rewarded you for years to come?

The Podcast Trap

You've recorded 200 episodes. Unless you publish a new one next week, revenue stops. The archive? Collecting dust.

How many products are hidden inside your archive?

The Book Trap

You poured yourself into a manuscript. Most books sell 50 copies a month and lead nowhere. But even bestsellers only get you a brief bump.

What if the expertise inside your book could power a $50,000 certification?

The AI Trap

You tried ChatGPT. It was fast. It was also generic, inconsistent, and sounded like a robot wearing your costume. Your audience noticed. You stopped using it because you couldn't risk your reputation on "average."

The "Build It and They'll Come" Trap

You've launched products before. Maybe they sold okay. Maybe they flopped. Either way, you built what you wanted to teach — not what your market was desperate to buy. And you're not sure how to close that gap.

The cost of inaction isn't just frustration. It's revenue you're leaving on the table — compounding every month you don't act.

Here's what nobody tells you:

You don't have a content problem. You have a product architecture problem.

Your methodology is still implicit — trapped inside scattered content and your own head. And even if you could extract it, you'd still need to know what your market actually wants and how to build something that delivers real results — not just information.

You just don't have the system to do it.

What If Your Archive Could Build Products For You?

We don't “repurpose content.”

Repurposing is chopping your podcast into clips for your socials. Turning blog posts into carousels. Rearranging what you've already said into slightly different formats.

That's not what we do.

We extract the architecture of your thinking, match it to what your market actually wants, and build it into products designed to deliver outcomes — not just information.

Products you can sell. Products that scale without you. Products that capture your voice so faithfully your audience can't tell the difference. Products that command premium prices because they actually change how your buyers think and act.

We turn your back catalog into:

Flagship Digital CoursesHigh-Ticket Certification ProgramsPaid MembershipsAI-Powered Coaching ToolsOn-demand Digital Twins

This Is Not Repurposing

We don't slice your content into smaller pieces. We mine it for intellectual property — the kind that becomes courses, certifications, and coaching programs.

This Is Not Generic AI

ChatGPT searches your words and returns average output. Our system reasons through your logic. It understands how your concepts connect — so the output reflects how you actually think.

This Is Not Ghostwriting

Ghostwriters put words in your mouth. We extract the words already there. Everything we produce is grounded in what you've actually said, cited back to your own content.

This Is Not Guesswork

Most experts build what they think is important. We build what the market is actually hungry for — by cross-referencing your expertise against real demand signals. The result: products that sell because they solve problems people already know they have.

This Is Not an Info Dump

Most courses teach about a topic. Our product frameworks are built for transformation — designed to change how your buyer thinks, decides, or operates. That's why they command premium prices, generate referrals, and have low refund rates.

Why Structure Matters More Than Content

Here's what most experts productizing their knowledge don't realize:

The same content, structured differently, produces completely different outcomes.

You can take identical information and package it two ways:

Way A

Buyer consumes it, feels inspired, does nothing, forgets it in a week

Way B

Buyer consumes it, takes action, gets results, tells everyone they know

The difference isn't the content. It's the transformation architecture.

Over 15 years and 63 products, we've identified the frameworks that consistently produce Way B outcomes:

Decision Points that force application, not just consumption

Implementation Triggers that bridge the gap between knowing and doing

Progress Milestones that create momentum and completion

Accountability Structures that turn passive buyers into active participants

Outcome Anchors that connect every module to tangible results

These aren't gimmicks. They're structural choices that determine whether your product creates fans or refund requests.

When we build your products, transformation architecture is built in from the start.

Your buyers get results. You get testimonials, referrals, and repeat customers. Everyone wins.

How is this possible?

Deep Extraction + Market Matching + Transformation Design

— a proprietary process built over 15 years and 63 products with Dr. Joe Vitale, powered by the latest technology.

1

Deep Extraction

We map how you think. Not just what you've said — but the structure beneath it. The frameworks you apply instinctively. The decision trees you use without realizing it.

2

Market Matching

We match that map against what your market actually wants — so we're not building products in a vacuum.

3

Transformation Design

We apply product structures proven to create genuine buyer outcomes, not just information transfer. The architectures behind products that get testimonials and repeat buyers.

The result: products that sound like you, sell because the market wants them, scale without you, and genuinely change the lives of the people who buy them.

Why ChatGPT Can't Build Your Products

Every expert has tried AI to write content or build products. Every expert has been disappointed.

You've pasted your transcripts into ChatGPT. You've asked it to “write a course outline in my voice.” You've prompted it a dozen different ways.

And every time: generic output that sounds like everyone else. Plausible sentences that miss the point. Content that's technically “about” your topic but doesn't capture how you actually think about it.

ChatGPT can't do market research. It doesn't know what your specific audience is struggling with right now. It can't identify the gap between what you want to teach and what they're desperate to learn.

ChatGPT can't apply transformation frameworks. It doesn't know the difference between a product that transfers information and a product that changes behavior. It optimizes for plausibility, not outcomes.

ChatGPT can't make product judgment calls. It can't tell you which of 10 possible products to build first, which price point fits your positioning, or how to sequence an offer ladder for maximum lifetime value.

Here's why:

Standard AI

Searches your words for keyword matches

Deep Extraction

Reasons through your logic to find the right framework

Standard AI

Produces "average voice" content

Deep Extraction

Produces your voice, with citations to your actual words

Standard AI

Can't find your framework "The Winter Harvest" when someone asks about "recession strategies"

Deep Extraction

Understands how your concepts connect — finds the right framework even when the terminology doesn't match

Standard AI

Treats everything you've ever said as equally current

Deep Extraction

Knows what you believe NOW — not what you said in 2015

Standard AI

No market validation — builds what sounds good

Deep Extraction

Matches to market demand — builds what will actually sell

Standard AI

No transformation design — information dump

Deep Extraction

Structured for outcomes — products that actually work

Standard AI

Generates plausible-sounding content

Deep Extraction

Generates accurate content, validated against market demand and built for transformation

The difference between mimicry and fidelity. Between guessing and knowing. Between selling information and delivering transformation.

We build for all three.

63 Products. $15M+ Revenue. One Expert's Content.

1Expert
63Products
$15M+Revenue

For 15 years, I was the product architect behind many of Dr. Joe Vitale's best-selling programs.

You might know Joe from The Secret. Or from his bestselling books on marketing and human potential. Or from his seminars and coaching programs.

What you probably don't know is how that content became a business.

Joe created the expertise. I created the products.

I took his books, his talks, his coaching calls, his interviews — and turned them into:

  • Digital courses ($7 to $997)
  • Membership programs and paid communities
  • Certification programs
  • Lead generation funnels for high-ticket coaching ($5,000–$20,000)
  • Workshop and masterclass formats
  • Licensing and train-the-trainer programs

63 products total. $15M+ in revenue. From one expert's archive.

I rarely created new content. I extracted what was already there — the frameworks, the methodology, the way he thinks about problems — and turned it into products that sold. For fifteen years. In fact, the same content often turned into different products.

But here's what made the difference between products that sold once and products that sold for years:

The best-performing products weren't the ones with the most information. They were the ones that changed how buyers thought and acted. The Ho'oponopono Certification didn't just teach a technique — it transformed practitioners. The high-ticket coaching funnels didn't just deliver content — they delivered outcomes. That's why they commanded premium prices and generated referrals year after year.

I learned two things over those 15 years:

First: The most valuable part of an expert isn't their content — it's their cognition. The frameworks they apply instinctively. The decision logic they use without realizing it.

Second: The most valuable products aren't information containers — they're transformation engines. Build for outcomes, and the revenue follows.

Mitch didn't just produce my courses — he understood how I think better than I did. He saw products in my content that I couldn't see myself. 63 products, $15 million in revenue — and I never had to start from a blank page. Now he's built a system that does it even faster. If you have content, Mitch can turn it into a product line.
Dr. Joe Vitale

Dr. Joe Vitale

Bestselling author and star of The Secret

From Archive to Product Line in 3 Steps

1

Step 1: EXTRACT

We analyze your existing content — podcasts, books, courses, videos, interviews, talks, consulting frameworks — and identify the intellectual property embedded in it.

The frameworks you use instinctively. The decision logic you apply without realizing it. The methodology that makes your expertise distinct.

But we go beyond the obvious. We find connections between your ideas that you've never explicitly made — the through-lines that turn scattered expertise into a coherent product strategy.

What you get: Your Methodology Map — a clear, structured map of how you think, named and organized.

2

Step 2: MAP

We cross-reference your extracted methodology against what your market actually wants.

This is where most experts go wrong. They build what they think is important. We build what the market is hungry for — by combining your expertise map with targeted market research, audience analysis, and demand signals.

The result: product concepts that sit at the intersection of what you know best and what your market will pay for.

What you get: A Product Ladder — 5–7 specific concepts ranked by revenue potential, market demand, speed to launch, and audience fit. Plus a clear recommendation: build this one first.

3

Step 3: BUILD

We don't just outline a product. We architect it for transformation.

Using proven product frameworks — the same ones behind certifications, memberships, and coaching programs that generated $15M+ — we structure your #1 product to deliver outcomes, not just information. That's what commands premium prices. That's what generates referrals. That's what builds a product line with staying power.

What you get: A Ship-Ready Offer Kit for your #1 recommendation — built on a transformation framework, complete with offer outline, sales page skeleton, email sequence, and objection handling.

Ready to see what's in your archive?

Apply for a Sprint

What Do You Want to Build?

Monetize My Content

Turn your archive into products that generate revenue without your constant involvement. Digital courses, memberships, assessment tools, coaching programs — built from what you've already said, matched to what your market wants.

Best for: Podcasters, authors, course creators, speakers

Start With a Sprint

Scale My Methodology

Train others to deliver your approach without diluting quality. Certification programs, practitioner tools, training systems — all grounded in how you actually think and decide, built for real-world outcomes.

Best for: Consultants, coaches, certification creators

Start With a Sprint

Make My IP Transferable

Reduce owner dependency so your business isn't you. Document your decision-making, your frameworks, your diagnostic process — so your team or successor can deliver at your level.

Best for: Founders, agencies, succession planning

Start With a Sprint

Start With a Productization Blueprint Sprint

Not sure what products are hiding in your content — or which ones your market will actually buy? We'll show you. In seven days.

What you walk away with:

Deliverable 01

Your Methodology Spine

Deliverable 02

Market Pull Scan

Key insight

Deliverable 03

Ship-Ready Offer Kit

These are designed deliverables—not a call and a PDF.

What You Get:

1

Your Methodology Map

The core frameworks that power your expertise — named, mapped, and explained in plain English. You'll see how you think, structured and organized, probably for the first time.

2

A Market Demand Analysis

We don't build products in a vacuum. Using targeted research — your audience data, competitor landscape, market signals, and a structured intake about your buyers — we identify where your expertise meets real demand. So every product concept is grounded in what people will actually pay for.

3

Your Product Ladder

5–7 specific product concepts at the intersection of your methodology and market demand. Each includes: product type, target audience, price point range, and why it would work. Ranked by revenue potential, market demand, and speed to launch.

4

Your Priority Recommendation

Which product to build first. Which to build second. And the strategic logic behind the sequence — based on your goals, your audience, and where the market opportunity is strongest.

5

A Ship-Ready Offer Kit

For your #1 recommended product, built on a transformation framework:

  • Complete offer outline (what it is, who it's for, what they get, pricing logic)
  • Product architecture designed for outcomes, not just information delivery
  • Sales page skeleton (headline, subheads, bullets, CTA structure)
  • 3-email launch sequence draft
  • Key objections and how to handle them

This isn't a list of ideas. It's a launchable starting point — built to sell and built to deliver.

6

A Voice Fidelity Test

A sample of content generated from your extracted methodology — proving it sounds like you, not like a chatbot. This is the moment you'll know the difference between what generic AI produces and what Deep Extraction produces.

7

A 45-Minute Strategy Call

We walk through everything together. Answer your questions. Map out what a full build would look like if you want to move forward.

Productization Blueprint Sprint

Timeline

7 days

Investment

$1,500

What we need from you:

  • Access to your best content
  • 60 minutes of your time
  • Basic audience information
Apply for a Sprint

7-day delivery · Full ownership · Satisfaction guaranteed

After you apply:

  1. We review your application within 48 hours
  2. If it's a fit, we schedule a 15-minute alignment call
  3. If we both say yes, your Sprint starts within one week

The Sprint Guarantee

If you go through the Sprint and don't walk away with at least 3 product concepts you're genuinely excited to build — concepts you hadn't seen before, grounded in real market demand — we'll refund your investment in full.

No hoops. No forms. Just tell us on the strategy call.

We can offer this because in 15 years and 63 products, we've never failed to find products hiding in an expert's archive. The only question is which one to build first.

Apply for a Sprint

Already know what you want to build?

Full product builds and ongoing studio partnerships are available. The Sprint is always the first step — it ensures we build the right thing, for the right market, in the right order. We'll discuss options on your strategy call.

Is This Right For You?

This is for you if:

You have 5+ years of expertise and a body of content — podcasts, books, courses, talks, consulting IP, speeches, interviews

You want to turn that content into product revenue — not just repurpose it into social media clips

You care about sounding like yourself — not like a chatbot or a ghostwriter's interpretation

You want products that actually deliver results for your buyers — not just information dumps

You're ready to invest in building a product line — not shopping for the cheapest AI tool

This is NOT for you if:

You don't have existing content yet. We're extractors, not creators. Come back when you have 50+ pieces of content.

You want a cheap AI chatbot. We're a product studio, not a SaaS tool. If you want the lowest-cost option, ChatGPT is free. It won't work — but it's free.

You're looking for "content repurposing." We don't turn your podcast into Instagram carousels. We build products — things with price tags.

You just want to "get something out there." We build products designed to deliver outcomes and command premium prices. If you want a quick info dump, there are faster and cheaper ways to do that.

You're not sure what you're an expert in. This is for people with developed methodologies. If you're still finding your niche, it's too early.

63 Products Built$15M+ Generated15-Year Track Record

Common Questions

ChatGPT can brainstorm product ideas. It can't reliably extract your implicit frameworks, cross-reference them against market demand, make product-market judgment calls, or structure a product for transformation rather than information transfer. The Sprint delivers product architecture built on 15 years of experience doing this for a living — not a prompt chain.

Who's Behind This

I spent 15 years inside the mind of Dr. Joe Vitale. 63 products. $15M+ in revenue.

I learned two things that changed everything:

First: The most valuable part of an expert isn't their content — it's their cognition. The frameworks they apply instinctively. The decision logic they use without realizing it. The methodology beneath the words.

Second: The most valuable products aren't information containers — they're transformation engines. The products that generated the most revenue, the most referrals, and the most lasting impact weren't the ones with the most content. They were the ones that changed how buyers thought and acted.

Content is everywhere. Structure is scarce. And products built for transformation are the scarcest of all.

Now I've built a system to extract that structure, match it to market demand, and build it into products designed to deliver outcomes — faster and more faithfully than ever before.

— Mitch Van Dusen, Co-Founder

Your Archive Is A Gold Mine. Let's Prove It.

You've spent years creating content. Building expertise. Developing frameworks that actually work.

That work has value. More than you're currently getting from it.

The Productization Blueprint Sprint shows you exactly what's there, what your market wants, and exactly how to build it — in seven days.

7 days. $1,500. A product roadmap built from your archive, your market, and frameworks designed to deliver.

Apply for a Sprint

63 Products Built · $15M+ Generated · 15-Year Track Record

IM
Invisible Minds Studio · Product Architecture